PitchWorx

The forefront of any business is the “sales” it makes. While other paraphernalia might be important to a business’ concern, the most important and highly critical criterion of a successful business is a number of sales it generates. Sales processes have broken barriers and traditional channels of selling are now being complemented by “social selling”. What is this new buzzword that’s all over the place? Social selling isn’t just kick-starting a sales process with social media tools like Twitter, Facebook or LinkedIn, it encompasses a much more important meaning. It aims at building a strong personal brand employing the usage of content shared across social platforms. Affirming brand image comes with telling powerful stories and growing social connections. Social selling is what drives the future of sales in the present day era and anchors the future of your business. To answer the question asked earlier, social selling is the process that helps social buyers (Fa...

You’ve been with us from our last article  Make that perfect 2D animated video with the right animation video company . In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation. Coherence and Responsibility A good animation studio will guide you properly when it comes to selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in case of disagreement. There are cases when an ...

In the world of business, are you an eCommerce firm, an attorney, a dentist or a technical equipment manager? Adorn any hat, you need   video marketing to boost your business. Why? Because a video stands as a testimony to two things: today, it’s the best medium to convey information to consumers and video marketing tips it’s the most preferred medium to consume information. Did you know that one-third of all online activity consists of watching videos? And this number is only growing. If your aim is to connect with the consumers, educate them about your brand, or to convert them into customers – wouldn’t it be a smart step to use videos that’s their preferred source of online content. It’s no surprise that videos have been called content with the best ROI, by 51.9% of marketing professionals, worldwide. No other medium converts better than marketing videos with a success rate of 70%. However, that doesn’t mean that simply creating a video is the solution to all your marke...

We exist in an age of Big Data which means that there is more data than our brains can process. On an average we create close to 2 million videos, 1.5 billion pieces of textual/visual and close to 175 million tweets in a day! So how do we filter unwanted content from this huge pool of data that we create daily? We are always attempting to organizing data most meaningful to us and making it accessible. How can we go about achieving it, in a way that makes data collation easy for people? It can be said that consuming information from the internet is akin to forcing your brain to ingest more information than it can process. So which is the easy way out to organize and curate data that makes consumption a tad bit less complex? The answer to all the above-asked question is  custom infographic designs ; that helps organize data in a way that plays more on the “accessibility” quotient! What is an infographic? An infographic is a combination of text and graphic that present...

The quest for great looking designs is never ending. Since the turn of the millennium, the demand for good designs has plummeted skywards. Businesses are no longer isolated from the global marketplace and everything is out in the open, including fierce competition. The internet has spawned a movement where businesses are appreciative of designs that are eye-candy-esque enough to thwart competition out of the way. This in turn has led to a growing trend in online marketing, i.e.  infographic designs : What are infographics? An infographic is a visual representation of data or “data viz” as hipsters would call it! Data visualization is actually the art of simplifying complex data and displaying it in a way that makes it easier to grasp. An infographic is a blend of design and text that makes information easily assimilable. Designing a compelling infographic is not everyone’s cup of tea, it requires people who have an acumen for delivering great visual narratives. The crea...

Finally your superb explainer video in which you’ve invested in thousand, (or probably more) is ready. Time for investments to pay off in the form of marked up conversions. Let’s say you’ve successfully enticed the viewer to view your animated explainer video till the end. Do you leave it there? Well, now is the time for a Call-to-Action (CTA). Strategically, brands produce content that’s extremely entertaining always leaving the audience hungry for more. When a video reaches a point where the audience is convinced of the brand that’s when a CTA comes in. With the bulk animated explainer videos with a call-to-action for each how do you decide which the best fit is for you? Let’s get to it now! 1. While browsing the internet, we always come across a “click here”, “submit” or a “buy now button”. Over the last few years the online marketing communities have come up with diverse ways to make the CTA’s no less than art. Irresistible and creative offers for the consumers to visual...

Presentation Design We consist of a team of presentation experts who turn big ideas into visually thrilling stories. Here we provide you access to full suite corporate presentation design services and link you with top-notch graphic designers. CreateImpact From beginning to end you get to be a part of our creative process. We help you present something that has meaning and emotion. Something that has impact. Something that inspires. We believe all great corporate presentations come from even greater stories, and from there some of the greatest experiences are created. Makea Mark Unlike other studios that “also do” presentations,  PitchWorx  can adeptly handle special client demands. So if you have a crucial presentation you need to deliver, you know it’s an opportunity to grab some eyeballs and make a mark. To make that mark what you need is PitchWorx. PowerfulDesign To make that mark what you need is PitchWorx. Your corporate presentation will have...

1. Briefing Call The preliminary process kicks-off when the client sends forth his/her blueprint for a presentation. The briefing call is usually held over Skype or telephone. The initial briefing can be in the form of an article, a write-up, a strategic business plan or a sales collateral. The discussions pertaining to appending/abridging/rewriting content are taken in this preliminary phase. 2. Understanding the intent of the presentation To ensure that the presentation packs a power punch, we do a great deal of back-end research, keeping in mind the actual intent. We at PitchWorx create quality presentations and weave our magic wands over the blueprints to deliver exactly the same. The style of presentations vary as per the content, intent and the message to be relayed! 3. What clients want? Our aim is to align our design strategy with the expectations of the clients. For the same, we ensure effective synergy, bolstered through two-way communication, in order to achieve ...

Animation can connect with the audience in a fun, engagingly emotional and highly entertaining way. You can take your audience anywhere with them and that’s the beauty of it. But if you’re working on a budget then there may be difficulty in finally pinning down on an animation video company. With so many ways of making a good marketing video, there’s no harm in carefully evaluating the alternatives and make a quick comparison with a big company’s budget. Let’s look at some of the options you could consider here: Freelance! How does that sound? A regular  good   animation video company  always has a team of professionals in the whole video production process. If not a big team but it consists of at least a scriptwriter, a creative director, a storyboard artist, an animator, a voice-over artist and a sound director. Isn’t it better to go the freelancing way. There are two ways you can do this: First is you can hire an animation artist/animator and let him do...

The unfinished sketches or casual doodling as many call it, are in fact one of the most important stages of pre-production while making videos of any kind. It’s called the storyboard and is the next big step after script of the animated explainer video is finalized. It’s essential as it helps clients to have a visual idea of what’s going to happen in the video . Storyboards are parts of all types of videos i.e; Motion Picture, Animation, Motion Graphics or Interactive Media. They first started being used by Walt Disney artists and since then are in use. The time taken to prepare a storyboard completely depends on how detailed oriented the artist wants it as it can be very time consuming or can even be done over a cup of coffee! But mostly, storyboards are kept simple and the detailing is done while the final graphics are prepared. Why it’s helpful is because you can see if the story plot or sequences planned for the animated explainer video is following the original expectatio...

It’s one thing to create infographics, but it’s another thing to conceive ideas, design, and produce. Let’s not get taken aback. It’s not too overwhelming but it’s not a cake walk either. With an adept team, the process of creating visual information, famously known as  infographics  or infographic presentation Design should suffice to reach your intended audience and your company’s brand. Done in the right way, and the process should be an exciting and effortless one. Luckily, we have come up with a step-wise walk through to create some jaw-dropping infographics. STEP 1: SPELL OUT THE GOALS An effective infographic needs to be on par with your overall objective. Having a clear understanding of exactly what king of effect you’re looking for will delineate and strengthen the relationship between text and image. STEP 2: WRITE YOUR CONTENT Once the purpose and target have been sketched out, the next step would be to write the text for the infographic. Text ...

The concept of video ads is not new. All popular such as Youtube, Bing and Facebook provide video hosting options. However, what’s new in 2016 is that the trend will be a lot different since Google is finally set to get into in-SERP video advertising. This sign indicates that more and more users have become accepting of online video ads. With the growing trend users can expect more and more of video ads on various pop-up platforms and even the most unexpected places. And now since Google owns Youtube, the trends suggest: :- Video ads will be the dominating factor in 2016 :- Many virtual reality devices are ready to emerge :- Mobile devices will start dominating desktop completely :- App indexing will help bring about more apps into the market. In the next four years to come, it is expected the boom in digital ads will make them the leaders in global media growth. This will account for 33% of the total revenue generated from advertising. Internet advertising is e...

There are endless number of ways to find inspiration on any given subject. Then why sometimes there seems to be a dearth or we often our minds blank when a task needs to be done? At several points in our lives all of us face the grueling task of creating content that’s both engaging and repeatable. Here are some awesome ways to find inspiration when your mind hits that blank spot. Try Google’s Keyword Planner When searching for creative ideas for video content,  Google Keyword Planner  can give you insight you may not have thought of considering. You can take forward these keywords by combining them into a list and multiply assorted keywords together. Even if you’re new to the world of advertising, finding fresh ideas for video content is often simplified by focusing keywords to specific niches. 2. FAQ Fox helps discover list of questions consumers have The primary function of FAQ Fox is to accept keywords and a list of sites to dig for questions that often consu...