PitchWorx

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

Explainer video  should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everyb...

The unfinished sketches or casual doodling as many call it, are in fact one of the most important stages of pre-production while making videos of any kind. It’s called the storyboard and is the next big step after script of the animated explainer video is finalized. It’s essential as it helps clients to have a visual idea of what’s going to happen in the  video . Storyboards are parts of all types of videos i.e; Motion Picture,  Animation, Motion Graphics  or Interactive Media. They first started being used by Walt Disney artists and since then are in use. The time taken to prepare a storyboard completely depends on how detailed oriented the artist wants it as it can be very time consuming or can even be done over a cup of coffee! But mostly, storyboards are kept simple and the detailing is done while the final graphics are prepared. Why it’s helpful is because you can see if the story plot or sequences planned for the animated explainer video is following the ori...

Contrary to what many people think, in order for a corporate presentation to be great, it shouldn’t be totally jargon dominated. It’s a common misconception that a presentation which lays a lot of emphasis on the technical part, gains favorable reception over the others. You’d be surprised if I tell you that the secret to a  great  corporate presentation  is “simplicity”! Great presentations are the ones that drive people to action; they stir people up and help them make a decision on the spot. How to deliver a great corporate presentation to your audience?  1.  Focus on storytelling  Good presentations talk about facts, great presentations tell stories! Unlike plain facts being thrown at you; a presentation replete with a story speaks directly to you and delivers an emotional impact on the audience. A great presentation takes the audience through an emotional roller coaster that elicits a decision right then and there! 2.  D...

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most. RFI, RFQ and RFP – the process That impression building starts right from the  RFI (Request for Information)  you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g; if your company is into electronic surveillance, then along the  PPT  which you usually send as an  RFI , you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the difference for yourself. Po...

In the world of business, are you an eCommerce firm, an attorney, a dentist or a technical equipment manager? Adorn any hat, you need  video marketing to boost your business. Why? Because a video stands as a testimony to two things: today, it’s the best medium to  convey information  to consumers and video marketing tips it’s the most preferred medium to consume information. Did you know that one-third of all online activity consists of watching videos? And this number is only growing. If your aim is to connect with the consumers, educate them about your brand, or to convert them into customers – wouldn’t it be a smart step to use videos that’s their preferred source of online content. It’s no surprise that videos have been called content with the best ROI, by 51.9% of  marketing professionals , worldwide. No other medium converts better than marketing videos with a success rate of 70%. However, that doesn’t mean that simply creating a video is the soluti...

Explainer video  should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everyb...

Apart from writing about “ BoJack Horseman ”, the serialized cartoon on Netflix, there’s a lot happening in the world of animation that needs our attention. Other brilliant adult cartoon like “Bob Burgers” and “ BoJack Horseman ”, is “Archer”, which has links to the offbeat style that was pioneered brilliantly by Cartoon Network’s Adult Swim shows in 2001; shows like “Family Guy”, that are still in the innovation phase, as are “The Simpsons and “South Park”. Then of course there are some of the biggest feature films that shined the big screen like “The LEGO Movie” and “Frozen, not to forget throngs of interesting anime and other foreign animation styles. When  Corey Campodonico and Alex Bulkley , co-founders of animation company  Shadow Machine  which worked on “BoJack”, when asked about the state of the industry say that it’s something of a golden age, then we would definitely like to go by it. “It’s pretty booming all around”, says  Campodoni...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video i...

With Microsoft PowerPoint turning 25 this past year like we all know, it’s in the middle of a quarter life crisis. When PPT first entered as the new kid in the block, all that was required was its presence. Just pick one of the good old templates, throw in the bullet points and there you had it – an executive-quality, boardroom ready presentation. But times are different now. The same old tricks do not are not enough to impress the audience anymore and the same thing that once got them leaning forward in their seats might have them roll their eyes or just reach for their phones instead. What more PowerPoint is no more the only presentation maker in town. Younger, better competitors like  Keynote  and  Prezi  provide a fresh approach to slide transition, layouts and animation. Slide design matters today if you want to impress the audience PowerPoint is the “Big Daddy” in the business, and is still considered the ultimate presentation solution. But that d...

We’ve grown up watching lovable cartoon characters such as  Mickey Mouse , Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there,  2D animation  brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using  2D character animation . What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “...