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Showing posts from November, 2017

Live Videos or Animated Explainer Videos? Take your Pick

Online videos are just everywhere. The whole dynamics of marketing has adapted and accepted videos with open arms. Stalwart competition today has opened gates of cutting-edge marketing technologies to reach out to a wide range of clients and customers. Gone are the days of old tried and tested methods of marketing. More and more businesses hopping on the YouTube bandwagon, it’s all about selecting the right video type that represents your brand the best. And the two forms that excel in doing this are live video streams and the cool and  animated explainer videos . Take note of a few factors to keep in mind before pinning down on a video format for your brand. A Peek into the Industry Before deciding the video style it’s imperative to consider the industry your business relates to. This lets you determine the level of creativity you need to put in order to be a stand out from your competitors. For instance, for a business proposition such as general contractors,...

How much content should be a part of your next animated explainer video?

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick-off meetings. It’s fun to get to know what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Let's find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example, in case of business video scripts, you’ll see a pattern of problem, solution, benefits, and  call-to-action ! You can begin by asking a lot of questions during the intro of your vi...

5 Predictions for animated marketing videos in 2017

Explainer video  should be a part of your next marketing strategy as it reaches is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos looks bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, eve...

Best 3 ways to pick right color schemes for Custom Infographic Design

What’s the number one mistake of all the mistakes that designers today tend to make: Well, it’s adding too many colors. To avoid this using more shades is most advisable. Here’s how you can do that. COLOR SCHEMES AFFECT UNDERSTANDING a bruise on the arm may be bluish black or blackish blue! If the color of an orange is orange then what is the color of a carrot? It’s all about the vast spectrum of uncertainty, subjectivity, and perception when it comes to selecting colors for art and design. Through this post, we seek to provide some sort of order to the chaos and some defined form to conduct you in picking colors and creating color schemes for your Custom Infographic Design . Subjective as the subject itself may be, it’s the universal truth that colors affect moods, perceptions and add structure to our content. This claim is well-backed with tons of psychological research. Hence, choosing the right color scheme is necessary to enhance the effectiveness of the message th...

5 Freemiums that entrepreneurs cannot afford to miss out on

If you’re planning on starting your own business, chances are you’re looking for propositions that help you save cash. The point is, most entrepreneurs don’t realize that they can start their own business without entailing tremendous financial costs, straight up! How? If you put in some research, you’d stumble across freemiums (software and applications) that are perfect alternatives to fully-paid software applications. Irrespective of whether you’re looking for accounting solutions, CRM systems or web design software, you’d find them in plenty on the internet. Check these out! 1.  QUICKBOOKS Small business faces a lot of problems every day, most of them being related to accounting. To do away with everyday lacunae, Intuit offers QuickBooks, an important tool to maintain your business accounting. Manage your accounts, payrolls, and payments faster with QuickBooks! 2.  ZOHO CRM Zoho CRM is the only unified software that allows companies to adopt a customer-c...

3 Signs You’re Working with a Poor Animation Studio

We can’t say about hiring a contractor, employee or agency, but if you’re looking for to  hire an animation studio  for business video production, then there’s some legwork you’ll have to put in before taking the final call. Animation studios vary in style and specialty, and selecting a company that fits all your needs is important. There are many companies laden out there you can choose from. One outstandingly vital criterion is a company’s professionalism. For businesses that need assistance on how to spot an unprofessional or sub-standard studio, here are 3 signs that an animation studio is not worth working with. Uninspiring website While going through a production studio’s website if its website is uninspiring and mediocre, then it may not be the best way to start of the association. This does not mean that the company’s website has to be flashy and full of graphic images, but it needs to look professional and appropriate for a production house. Does it have q...

9 Business Presentation Tools That You Should Check Out

‘Microsoft PowerPoint’- that’s the name hits your mind, when your boss asks you to make a corporate presentation to a client. MS PowerPoint is no doubt a worthy presentation software, yet with the advancement of the corporate world, you need to think beyond simple PowerPoint slides. Let us now see what presentation design companies have to offer you, to make your presentation a wow. PITCHERIFIC If you are a job seeker or a  start-up company , then Pitcherific should be one of your top choices. It offers you a variety of templates particularly designed for pitching investors. All you need to do is, choose a template, specify how long your pitch is and get started. The best part is that it offers you rehearsing platform until you are perfect for your presentation. Just click “Practice” and practice until you are confident enough to deliver the final one. VISME A cloud-based business presentation tool which follows “no techno design” trend. By creating infograp...

Why Whiteboard Animation is a Good News for Your Business

Remember when in school, how easy it was to remember something when the teacher drew it on the board? Well, whiteboard video company can do the same thing for you. It’s a sure thing that using whiteboard animation can be a lot more intimidating to the visitors of your website than using bold texts describing what you do. The short, crisp and creative feature of whiteboard animation video is compelling enough for the audience to pay effortless attention and understand what you want them to. Some explainer video companies provide whiteboard video animation services that can be a great marketing tool. Slide usage is gradually decreasing with the emergence of video animation. And that has positively affected their business. Let us now see what makes whiteboard video animation so unique as compared to other types of a marketing tool. CHEAP Not that whiteboard animation videos come free of cost, yet as compared to other forms of animated explainer videos, they are cheap. It is becau...

Process of Making Explainer Videos for your Startups

Our handcrafted  animated explainer videos  which have the potential to explain almost anything and everything are created following 7 tried and tested steps process that starts with briefing or a kick of meeting as we like to call it, writing a script, creating a storyboard, recording voice-over, graphics creation, animation and lastly adding of background music. Kick off meeting It all begins with the first step. A” making connection” time with the client. A stage to “nail” that big idea! Pen a story The script is the base on which the video stands. Call it the “backbone” or the “essence” of the video, once you master this part, things get a lot easier. Sketch up It is in the hands of our in-house talented artists to give a complete picture of each shot, starting to give the video life! Voiceover This one’s a no-brainer! You won’t know him. He is the voice who does the actual “explaining” in the video. Graphics The fina...