Online videos are just everywhere. The whole dynamics of marketing has adapted and accepted videos with open arms. Stalwart competition today has opened gates of cutting-edge marketing technologies to reach out to a wide range of clients and customers. Gone are the days of old tried and tested methods of marketing. More and more businesses hopping on the YouTube bandwagon, it’s all about selecting the right video type that represents your brand the best. And the two forms that excel in doing this are live video streams and the cool and animated explainer videos . Take note of a few factors to keep in mind before pinning down on a video format for your brand. A Peek into the Industry Before deciding the video style it’s imperative to consider the industry your business relates to. This lets you determine the level of creativity you need to put in order to be a stand out from your competitors. For instance, for a business proposition such as general contractors,...
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