Making videos in-house can be challenging, especially as a small business owner with finite resources, but if you’re not capitalizing on a corporate video production agency, you’re missing out on one of the most favoured modes of content consumption. You only have to look at the data in favour of video, 94% marketers swear by video as a marketing tool to raise awareness around a product/service, while 81% claim video has enabled them to directly boost sales. While choosing a corporate video production agency for your next project, factor in aspects like relevant industry experience, body of work, rapport with the team before blindly enlisting the big hotshot brand in the market for best results. In the age of TikToks and Insta/YouTube Reels, the popularity of short-form videos is on a meteoric rise. Since 2018, the volume of people who watch videos online has doubled. “Video marketing is the key to brand growth and exposure. But as we all know, consistently creating ...
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