PitchWorx

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick off meetings. It’s fun to get to know about what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Lets find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example in case of business video scripts you’ll see a pattern of: problem, solution, benefits and  call-to-action ! You can begin by asking a lot of questions during the intro of your ...

What We Do We’re PitchWorx, a creative design, and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs. Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at PitchWorx ensures that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging. We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with...

It’s no surprise that  animated marketing videos  offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” where the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evol...

Explainer video  should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everyb...