PitchWorx

If you own a company then you might have considered making an explainer video by now! Don’t know what an explainer video is? It’s simply a video that explains your product or service to the people. In short, it is a visual business pitch that pitches your product! Companies use them to explain their offerings to the audience in the hope of boosting conversion rates on their websites. However, most companies fail to deliver an impact with their character animation videos. In this article, I will tell you exactly why they fail; and will also offer you tips on how to go about your animated videos. Here are the reasons why your animated videos fail to serve the desired goals: 1. Zero Pre-Scripting Process Before you get down to jot your script for the video, you need an organized survey to look into the minds of your target audience. You need to ask questions in order to know exactly what the customers demand. In this way, you’ll have an answer to what’s stopping peopl...