Character Animation Videos and How “Not To Do It”!

If you own a company then you might have considered making an explainer video by now!

Don’t know what an explainer video is? It’s simply a video that explains your product or service to the people. In short, it is a visual business pitch that pitches your product! Companies use them to explain their offerings to the audience in the hope of boosting conversion rates on their websites. However, most companies fail to deliver an impact with their character animation videos.

In this article, I will tell you exactly why they fail; and will also offer you tips on how to go about your animated videos.

Here are the reasons why your animated videos fail to serve the desired goals:

1. Zero Pre-Scripting Process

Before you get down to jot your script for the video, you need an organized survey to look into the minds of your target audience. You need to ask questions in order to know exactly what the customers demand. In this way, you’ll have an answer to what’s stopping people from purchasing your product/service. Introducing your product as a solution should form your script!

2. Script Doesn't Matter!

The most important ingredient of the video is the script! Irrespective of whether your video is replete with top quality graphics; unless it has a strong script to back it up, it is of no use! At the end of the day, you’re selling your product, not your video; and the script defines how you plan on positioning your product! The underlying goal of the video is to narrate that script in a visually compelling manner.

3. The Longer, The Better

Again, wrong approach to your video! Most people won’t watch a video for more than a minute, therefore you should keep it short and simple! The core message of your video should be relayed to your audience in the first 20-25 seconds of the video so that even if they close it afterwards, they’ll remember the gist of the video!

4. No Professional Assistance

Unless you have an in-house professional team to do the job for you, don’t foray into the intricacies of animation. Why? Because it is extremely time consuming and you don’t want your daily core activities to suffer! The solution is to hire professionals for the job. Animated videos are best left to the animators who excel in this. They are the ones who can perfectly enliven your business ideas by adding a dash of their creativity!

Looking for character animation videos that explain your business succinctly? Allow PitchWorx to turn your big ideas into visually compelling stories! Contact us now.