While writing, reading or listening to a story, its characters that comprise the essence. In other words we relate th those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! Customized characters work best Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection...
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