What’s the number one mistake
of all the mistakes that designers today tend to make: Well, it’s adding too
many colors.
To avoid this using more shades
is most advisable. Here’s how you can do that.
A bruise on the arm may be
bluish black or blackish blue! If the color of an orange is orange then what is
the color of a carrot?
It’s all about the vast
spectrum of uncertainty, subjectivity and perception when it comes to selecting
colors for art and design. Through this post, we seek to provide some sort of
order to the chaos and some defined form to conduct you in picking colors and
creating color schemes for your Custom Infographic Design.
Subjective as the subject
itself may be, it’s the universal truth that colors affect moods, perceptions
and add structure to our content. This claim is well-backed with tons of
psychological research. Hence, choosing the right color scheme is necessary to
enhance the effectiveness of the message that is to be put across.
Remember, though, like all
things beautiful there’s a thin line between having an array of colors that
would be a sight for the eyes and using too many colors that would actually
give sore eyes. As we move ahead, we’ll provide some cool tips and tricks and
best practices to achieve the former rather than the latter.
Keep
in mind the following general rules before moving on to the meatier details:
Stick
to 2 primary colors, and not more than 4 colors. A little is always better than
a lot.
Pick
only 1 or 2 main colors (clear and bold), while rest should be subtle and warm,
complementary colors.
When
the temptation arises to add more colors, don’t give in – use more shades
instead.
Provide
generous amount of white space that is soothing to the eyes.
Now, that we’ve set the
foundation, let’s talk about three ways to pick the perfect color scheme for
your Infographics design service.
Stick to your company branding
If you’re creating Infographics
design for work, one of the best and safest ways to choose color scheme is to
stick to the color guidelines of our Infographics design company or brand. In
most cases, this is not even a matter of choice!
Use the primary color as base
and you can use complementing colors to match.
Choice of complementary colors
for this, you’ll require an
easy-to-use generator. There are many online tools you can use to generate
theme colors.
If you’re not sure which color
scheme to choose, you can work with shades. Various online tools where you can
play with “lightening the scheme”, or “darkening the scheme”, pick a few color
codes in different shades and preserve it for future use.
Color scheme based on company
logo
Choosing colors by company logo
works best when used for branding Infographics. Using company colors will
further strengthen your brand awareness.
Sometimes subject can be used
to determine the best color for Infographics. For instance, if your
Infographics is about coffee, then shades of coffee along with its
complementing colors can be used.
Or you can go for colors based
on the objects that are part of the Infographics to make it more meaningful.
This makes the information on the Infographics very easy to consume and
comprehend.
Colors instantly highlight the
context and facilitate visual perception. So, selecting color scheme to match
your content is like giving more context to it.
Another cool way of selecting
color schemes is just to draw inspiration from the array colors of nature e.g.
the colors of seasons, i.e.; trees, sea, sky etc. because, there is lesser
chance of going wrong with the colors of nature.
With these 3 useful tips you
are on the right road to creating Infographics that makes it easier to
comprehend the message you want to convey and thus, making your work highly
effective.
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