PitchWorx

The state's been set. Your perfect explainer for business is ready. All the elements like script, storyboard, music, the  voice-over in explainer video , editing etc, have come out played their parts and everything’s in place now. Right? Wrong! No matter how well an  animated explainer video  has been made, it’s a total waste if people don’t see it. Sad but true!! That’s exactly where most brands falter. The amount of money they spend on making the video, not even a little of that is spent on thinking about what to do with the final product. Well, folks, it’s time to market your video. And if you’re caught up in a bit of a fix then you’ve knocked on the right door for advice. Brace yourself and get ready to market your videos. Number 1: Where will you Place it on your Site Where is your  animated explainer video  going to be placed? Well, if you don’t have a definite answer to this question then place it somewhere where it adds the mos...

What We Do We’re PitchWorx, a creative design, and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs. Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at PitchWorx ensures that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging. We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with...

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have yo...

The  art of storytelling  is one of life’s most profound yet envied skills. A story if told well, has the power to move; make us laugh or weep. We as humans have always been hard-wired to learning from stories, owing to the fact that we’ve all been raised on folklore and tales of mythology. The storytelling tradition is akin to a language itself. Throughout time, stories have continued to inspire and inform; from one generation to the other. The trend of  storytelling may have started way back in history , but the desire to listen from stories still rings out loud. Speaking from a storyteller’s standpoint, the art is one of the most valuable skills as a person managing a business. Business requires you to stand out from competition. One of the best ways to stand out from competition?  Engage people  in a story that would move and stir your audience! Irrespective of whether you’re a newly established brand or one try...

The forefront of any business is the “sales” it makes. While other  paraphernalia  might be important to a business’ concern, the most important and highly critical criterion of a successful business is  a number of  sales it generates. Sales processes have broken barriers and traditional channels of selling are now being complemented by “social selling”. What is this new buzzword that’s all over the place? Social selling isn’t just kick-starting a sales process with social media tools like Twitter, Facebook or LinkedIn, it encompasses a much more important meaning. It aims at building a strong personal brand employing the usage of content shared across social platforms. Affirming brand image comes with telling powerful stories and growing social connections.  Social selling  is what drives the future of sales in the present day era and anchors the future of your business. To answer the question asked earlier, social selling is the proce...

Every time you go to an animation and designing company to attain enhanced marketing of your brand and product/service, there is always a question that arises in your mind. Video marketing offers a great deal of potential. But, on what basis is it determined that which mode of video marketing is more suitable in accordance to the brand and the product/service; Tv commercials or Explainer Videos? Everyone watches television at least once in a day, this is a fact you can’t deny. Now, what do you do when whatsoever channel you’re watching, starts a commercial break? Do you watch the commercials? Do you switch between channels or just put the television at mute? Or do you go grab yourself some snacks from the kitchen in that duration? I’m pretty sure it’s the option with the snacks or switching the channel that will lure you in. You understand? Most of the commercials are not even watched by the  element of ‘choice ’ . Television commercials are forced upon, unwanted advertis...

Did you know that the high budgeted silent movies had storyboards too? Well, yes, they did but unfortunately, most of it was lost in the reduction of studio archives in 1970. The meaning of storyboard is as simple as the word. The structure of storyboards was constructed for pre-visualization of the motion pictures, animation, motion graphics. It is a graphical organizer in the form of illustrations and graphics which are placed in sequence for thorough understanding. Storyboards help the animator and the director prepare the screenplay for the  animated video . Deriving the camera angle shots at which the video should be composed makes it easier for the animator to combine all the graphics and illustrations altogether. A thorough understanding of how to create storyboards will take you a step future to accomplish the desired result. Creation of storyboards is a multi-step process. Now how exactly do you create storyboards? It’s very simple, really. CREATE BLANK SL...

Whether you are a blooming startup, or a renowned company in the market, you have to lean your shoulder on animated explainer videos to supplement your business. Explainer videos are the latest effective tool that helps boost your business. With its vivacious nature of portraying the agenda of the company, explainer videos have become the recent favorites of most animated explainer video companies across the globe. These videos take the audience away from all those tedious long articles to a vibrant space where it become easy for the clients to comprehend the main agenda of their business. Let us now consider the benefits creating  animated videos . GENERATES INTEREST Animated videos with its vibrant features has the strong ability to grab the attention of the clients within the blink of an eye. It’s a proven fact that the human mind doesn’t recollect every bit of information forced upon their already pensive mood. But with the captivating images engraved within the anima...

Every time you watch an animated GIF or an animated character on television, making a fool of himself or others, doesn’t that lighten up your mood? I’ll take that as a yes! Since several years the animation companies in India has been reaching skies. An animation is a fast-developing sector that shows and holds potential for higher growth and a major role in the economy of M&E sector. As a matter of fact, according to the FICCI – KPMG report of 2015,  Indian animation industry had generated revenues up to Rs.51.1 billion with the growth rate reaching 13.8%.  The Indian Animation and VFX market keeps becoming bigger and better. In fact, in 2014, out of 10 movies that were nominated for the  Oscar Awards , six of them had their VFX done in India. Now that it is hard to overlook the success of  animation in India , leading production houses like Reliance, are investing in the animation world, collaborating with the Indian filmmakers to create an animation th...

Whether it is kids, youth, parents or grandparents, who doesn’t like to watch animated videos? Everybody does, right? Animated videos bring a sense of life to the product. Video marketing has become one of the wittiest ways to obtain brand visibility. By sharing/uploading videos or animated explainer videos on several social networking platforms like YouTube, Facebook, Instagram, Twitter, your product becomes more far reaching for the target audience, in the shorter span of time, which is amazing! These social media websites help a lot in product  promotion and brand visibility . Nowadays you see every marketer opting for animated explainer video in their campaigns. Ever wondered why? It’s simple, you see. Marketing videos are essential marketing tools used by almost every company nowadays to enhance their business and promote their brand with efficient and effective relationship. Animation video increases your sales by 20% by creating conversions. If you provide targ...

It’s no surprise that  animated marketing videos  offer one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolut...