3 Major brands that have kept the art of storytelling alive

The art of storytelling is one of life’s most profound yet envied skills. A story if told well, has the power to move; make us laugh or weep. We as humans have always been hard-wired to learning from stories, owing to the fact that we’ve all been raised on folklore and tales of mythology. The storytelling tradition is akin to a language itself. Throughout time, stories have continued to inspire and inform; from one generation to the other.

The trend of storytelling may have started way back in history, but the desire to listen from stories still rings out loud. Speaking from a storyteller’s standpoint, the art is one of the most valuable skills as a person managing a business. Business requires you to stand out from competition. One of the best ways to stand out from competition? Engage people in a story that would move and stir your audience!

Irrespective of whether you’re a newly established brand or one trying to fight off tough competition from the new entrants, storytelling is a powerful tool that can catapult you to a level higher than what you can imagine. It can evoke a sense of powerful emotion, can draw people closer to your brand, can form a deep connect with the audience.

Here are some brands that have successfully told great stories Read More

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