Animated explainer video companies are
everywhere on the internet now. And why shouldn't they be? They make great
marketing tools called animated explainer videos. Some call these corporate
videos, others call them animated marketing videos. The point is that all of them
serve one purpose only and that is to disseminate complex information in a
coherent manner or to simply explain a service/product so as to increase the
conversion rate of turning visitors into customers Different kinds of videos do
this differently. Let's read on to know about two of them.
Whiteboard
video animation
This animation is a classic one. This
technique was introduced by an artist who while being recorded by a camera,
drew on a whiteboard. Such videos have now gone the digital way but keep the
spirit of the classic procedure alive. A lot of graphic design companies also
use special effects and 2D character animation.
Why is
it used?
This type of animation is extremely engaging
because the views watch the story being created in front of their eyes and also
because the technique is educational in nature. Such videos are used in most
software companies, in marketing, by IT solutions and by Business to Business
companies.
Cartoon
style animation + motion graphics
This is a very popular combination in the
animation world, allowing the viewer to see the best of both worlds. The
cartoon characters are the ones who resonate with the audience as they lead the
story and motion graphics does the background work of explaining concepts.
Why is
it used?
Most startups make use of this style because
they have a lot of new products and services to introduce and they want to keep
the audience engaged. It is also used by e-commerce giants and for an overall
view of mobile applications.
Now with the knowledge of all the animation
video styles, it is time for you to choose the best one to boost your marketing
campaign.
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