Benefits of marketing with animated explainer videos

 

Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos. Let's look at 5 benefits of marketing with animated explainer videos.

 

Reduces the bounce rate

Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.

 

Helps to attract mobile users

According to a study conducted by Visible Measures, mobile users have better video engagement than desktop users. Most mobile phone users watch 2.4-3 minutes of video on an average, daily.  As a business, all you need to do is make your viewing experience pleasurable, distraction-free and seamless. A website needs to be made mobile friendly and videos need to have subtitles. Every step in the book must be taken to prevent any misunderstanding in the message.

 

Boosts email engagement

Email is the God of all marketing channels. Most of the time emails make up the highest-engagement channel for marketing. By using explainer videos, cartoon videos and motion graphics, you can get a big boost in the open rates and click- through rates for any email you send across. The best way to do this is by mentioning the word 'video' in the subject line. This would give a good boost to your open rate. You can insert a video thumbnail into the email and that can be linked to the video.

 

It has a sticky value

The most critical marketing objective is to make sure your customers remember your brand. Most people don't buy things when they first see or hear about a brand unless it creates an impact on the first interaction itself. The best way to make your brand memorable is by incorporating animated explainer videos in your marketing efforts. Videos outperform text-based information by a very long shot. By combining easy to understand narration, attractive visuals and catchy music or voice over, you can get really good customer engagement. It is important to incorporate your USP, promises, track record of success, innovative technology, etc in the video.