All You Ever Wanted to Know about Explainer Videos!

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A visual narrative prompts an immediate call-to-action. It has the power to stir and shake! That’s why most companies, both startups and Fortune 500 companies have now forayed into creating animated explainer videos to communicate with their audience. Explainer videos are short videos that introduce your company, it’s products and services to the audience.

Animation has bestowed us with the power of pushing creative limits and deploying creativity to good use. We now have the power to tweak around with technology and create things that were previously deemed ‘impossible’!

Character animation videos serve as compelling business pitches because they are more engaging that text or image based pitches. If you have a proposition that you want to convey to the right people, a video pitch is the way to go about it.

Why create explainer videos?

Your company’s marketing plan thrives on an interplay between various factors, that renders it successful. While you’re promoting your company, (products and services included) you cannot afford to compromise on the ‘understandability’ factor. Your message should be such that it strikes an immediate chord with the target audience. It should succinctly explain your proposition to them, without them having to unnecessarily rack their brains. Your big idea should be easily understood by people, if it is to have an impact! An impactful explanation alone, has the power to motivate people!

The key to a good explainer video is how well you ‘communicate’!

How do explainer videos help you?


1. Explain your objectives
They clarify your company’s/product’s objective to the target audience, thereby helping you form a connect with prospective customers by explaining how your offerings can help them and why they should choose you over competitors.

2. Increase conversion rates
Another advantage is the steep upsurge in conversion rates. Explainer videos helps boost conversion rates thereby providing business leads!


3. Easily shareable
Explainer videos are easy to share on social websites like Facebook, Twitter, Youtube etc. Shareability allows more and more people to see your videos and become prospective customers!
To sum it all up- an explainer video is a creative way to talk to your audience, relaying information in the form of a visually compelling story.
Location: Dwarka, New Delhi, Delhi, India

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