Prerequisites For A Character Animation Video: Things To Be Kept In Mind Before You Start A Project

If a picture can say a thousand words, imagine what a video can do! A video has the power to shake and stir. It also is a viable tool for companies to promote their business and succour it from abysmally low phases. Most companies, especially start-ups, utilize character animation videos as tools to communicate their message to their target audience. An animated video relays a company’s message to the audience, offsetting the costs associated with a live-video.

An engaging animated video is what sells big in today’s world. A video should be such that it is capable of stirring your audience’s cognition and eliciting an instant call-to-action. It should encapsulate your ideas in a concise and crisp manner! The last thing you want is to confuse your audience!

Here are some prerequisites to be kept in mind before you animate:

1. Determine your target group

Start off with determining who your target group is. The one shoe fits all strategy can be dicey, therefore you have to narrow down your prospects. If however, you’re worried about the missing audiences; create multiple video versions pertaining to the same topic, aimed at different target groups.

2. Create a unique character

Create a character that can forge a ‘connect’ with the target audience. For instance, if you’re a company that manufactures home appliances, a character of a middle-aged woman can be a perfect example to convey your message to other housewives.

3. Write a script down to the finest detail

In order to avoid any shortcomings during the execution part, ensure that your script is replete with even the slightest details that you want to depict.

4. Storyboard

Make a list of the visual cues required to support your storyline. Sketch your scenes and align text with visuals to create the final punch, right before you sit down and do the animation!