4 Ways to Totally Hook Your Customers Using Character Animation Videos

Days when hard-bound copies of your ideas, business concepts and blueprints did the rounds are passe! Character animation videos are the new “fever”. No wonder you’d find every successful business with an explainer video that succinctly explains how they work, their products and services! For business, an explainer video embedded in the home page of a website is the portal to spread wings and reach out to people- that is the communication goldmine!

Here’s how character animation videos help you grab eyeballs:

1. Inform and entertain

Intertwine information with entertainment and you’ll find yourself people who’d be receptive to your videos! That’s how it works. Online competition is fierce, that’s why you have to cut through competition and be heard by your target audience. What is that, that differentiates your explainer video from your competitor’s?

Ans: Creativity is what sets you adrift from your competitors. Come up with an idea so noble, that none of your competitors are able to match. “Who” “Why” “What” is the questions that you have to ask yourself while you’re brainstorming over the animation video concept.

2. Use your video to convey an emotion

Don’t base your explainer video around narcissism or solely promoting the benefits of your products; instead, try to deliver a story that strikes a chord with the audience. Build a thoughtful and meaningful story and base your product/service around it. The underlying idea is to connect with the viewers at the very basic level. People won’t care much about the jargon you use, what they would pay attention to is the story you tell through the medium of your video.

3. Pick characters that can be used over time

Pick a timeless character that can be used over and over. This is a good strategy that enables the character to be forever etched into the minds of your target customers. Many successful brands have done it in the past; they’ve used characters that became their company’s mascots.

4. Start off with a bang!

The first 6-7 seconds are the ones that actually make an impact over your audience! If they find it boring enough, they’ll either not pay attention to it or they’d click the “x” button. Now, you surely don’t want that to happen, do you?

It’s imperative to place the “crunch” in the first 30 seconds of the script, as if you wish to summarize the entire message within the confines of a singular crunch!