Days when hard-bound copies of your ideas, business concepts and
blueprints did the rounds are passe! Character animation videos are the new
“fever”. No wonder you’d find every successful business with an explainer video
that succinctly explains how they work, their products and services! For
business, an explainer video embedded in the home page of a website is the
portal to spread wings and reach out to people- that is the communication
goldmine!
Here’s how character animation videos help you grab eyeballs:
1. Inform and entertain
Intertwine information with entertainment and you’ll find yourself
people who’d be receptive to your videos! That’s how it works. Online
competition is fierce, that’s why you have to cut through competition and be
heard by your target audience. What is that, that differentiates your explainer
video from your competitor’s?
Ans: Creativity is what sets you adrift from your competitors.
Come up with an idea so noble, that none of your competitors are able to match.
“Who” “Why” “What” is the questions that you have to ask yourself while you’re
brainstorming over the animation video concept.
2. Use your video to convey an emotion
Don’t base your explainer video around narcissism or solely
promoting the benefits of your products; instead, try to deliver a story that
strikes a chord with the audience. Build a thoughtful and meaningful story and
base your product/service around it. The underlying idea is to connect with the
viewers at the very basic level. People won’t care much about the jargon you
use, what they would pay attention to is the story you tell through the medium
of your video.
3. Pick characters that can be used over time
Pick a timeless character that can be used over and over. This is
a good strategy that enables the character to be forever etched into the minds
of your target customers. Many successful brands have done it in the past;
they’ve used characters that became their company’s mascots.
4. Start off with a bang!
The first 6-7 seconds are the ones that actually make an impact
over your audience! If they find it boring enough, they’ll either not pay
attention to it or they’d click the “x” button. Now, you surely don’t want that
to happen, do you?
It’s imperative to place
the “crunch” in the first 30 seconds of the script, as if you wish to summarize
the entire message within the confines of a singular crunch!
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