Explainer Videos by the Numbers

Are you struggling with your marketing and advertising efforts? Have you tried hopping on to the video marketing bandwagon yet? For those jostling between pillar and post, with their traditional marketing approach, there is something known as video marketing that tailors the perfect strategy for your brand!
Let’s know what video marketing does for your brand.
Google’s algorithm for search rankings takes into consideration the amount of time spent by visitors on your website. This is one reason why explainer videos are growing in prominence. An explainer animated video is an excellent marketing tool, which when used well can catapult your business to a higher pedestal! A major reason that prompts companies to create explainer videos is that it allows them to clarify their product to the target group. Boosting sales and conversion rates fall secondary.

Here’s a Statistical Observation on Video Marketing 

• - 1.8 million words would deliver the same impact that a minute long explainer video would! Would you actually care to grieve through a 2 million word long advertisement copy when you can simply deliver a one-minute video speaking about your product? Online video marketing is the one-shot wonder to fame and success as opposed to the traditional means of doing it. Like they say, it’s good to be hardworking, it’s better to be smart! 
• - Over a 100 million users consume information through the means of online videos per day. This gives your brand an even bigger chance of going viral with a video! A significant part out of that 100 million group is actually looking for new products/services that would help make life easier for them. That’s where you can cash in with your offering! 
• - Over 90% of online shoppers swear by explainer videos, claiming that it influences their buying and shopping decisions. Brands that put out explainer videos clarifying their products often end up making more sales than those which don’t. No wonder your favourite brand of Axe deodorant sells more than the others! It’s all about the video, fellas! 
• - An average human being spends close to 17 minutes a month watching online videos! This paves way for you to tap into their brains and project your brand. 

Still need a reason to hop onto the bandwagon? Let’s put it this way, if you’re not marketing your product/service/brand using video marketing, you’re losing out on prospects! Your marketing efforts encapsulated in the form of a video is a sure-shot way of reaching the right people!