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Showing posts from April, 2015

Why is a Corporate Animation Video Imperative for Your Business?

Ever since the internet spread its tentacles (deep enough to etch itself as a part of our daily life), businesses have started to realize its true potential. No longer does business have to be done in one building, it can be spread across continents and timezones. The internet has bestowed us with the power to do business like never before. The internet further spawned a new way for businesses to market themselves, i.e. corporate animation videos to create visual narratives. These videos are fundamentally business pitches used by companies to generate awareness about their product/service or kickstart an idea. An explainer animation video is usually 1-2 minutes long and succinctly explains why a consumer should use a particular product or service. Here are 3 main reasons why your business can’t simply do without a corporate animation video 1. A more engaging experience Instead of simply using text/pictures to market, a better alternative is to use an explainer video...

How important is the Script for Your Corporate Explainer Video?

Talk about delivering an impact to your target audience using the means of an explainer video? Well, in order to tell a convincing story about your business, you need a script that is nothing short of spectacular! As people these days have the attention of a goldfish (which is pathetically low), you need a gripping business story to grab their attention. That’s where a well-written script comes in play. A good script is the first step in delivering a worthwhile impact on your target audience! Without a good foundation i.e. your video script, all your efforts at video pitching/marketing go awry! Here’s how you can deliver a knock-out script for your corporate explainer video 1. Keep it short  Keep your script short, crisp and to the point. Try crunching your explainer video script to under a minute because people surfing the web don’t have much time to spare on detailed narrations. It should be compelling enough to keep your viewers interested. 2. Tell a story No one wants...