Talk about delivering an impact to your target audience using the means of an explainer video? Well, in order to tell a convincing story about your business, you need a script that is nothing short of spectacular! As people these days have the attention of a goldfish (which is pathetically low), you need a gripping business story to grab their attention. That’s where a well-written script comes in play. A good script is the first step in delivering a worthwhile impact on your target audience! Without a good foundation i.e. your video script, all your efforts at video pitching/marketing go awry!
Here’s how you can deliver a knock-out script for your corporate explainer video
1. Keep it short
Keep your script short, crisp and to the point. Try crunching your explainer video script to under a minute because people surfing the web don’t have much time to spare on detailed narrations. It should be compelling enough to keep your viewers interested.
2. Tell a story
No one wants a fact based, jargon dominated script! Always remember, you’re addressing commonfolk and you need to adopt a way of storytelling that strikes a chord with them! Go in favour of telling a story over narrating facts about your business/product or service.
3. Put the gist in the first 30 seconds
The gist of your message should feature somewhere in the first 30 seconds of your explainer video. This would enable the audience to know the subject matter of the video and would sustain their interest for longer.
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