Why is a Corporate Animation Video Imperative for Your Business?

Ever since the internet spread its tentacles (deep enough to etch itself as a part of our daily life), businesses have started to realize its true potential. No longer does business have to be done in one building, it can be spread across continents and timezones. The internet has bestowed us with the power to do business like never before.

The internet further spawned a new way for businesses to market themselves, i.e. corporate animation videos to create visual narratives. These videos are fundamentally business pitches used by companies to generate awareness about their product/service or kickstart an idea. An explainer animation video is usually 1-2 minutes long and succinctly explains why a consumer should use a particular product or service.

Here are 3 main reasons why your business can’t simply do without a corporate animation video

1. A more engaging experience

Instead of simply using text/pictures to market, a better alternative is to use an explainer video. Explainer videos help spark more interest in a consumer and help them arrive at a decision quicker.

2. Boost conversion rates

Because explainer videos are more engaging, they are also more effective in boosting conversion rates. It attracts more people to your product/service and they become conversation points.

3. Enhance information retention

Retention and recall value is more when people see a video, as opposed to reading/seeing pictures. Visual panache is what people are looking for in today’s world and that is what explainer videos deliver!