When it comes to marketing your products/solutions over the internet, there are many standard tools available in the market that boost conversion rates. Boosting conversion rates is absolutely critical for your business as it is the foundation of a high-sales volume. Yet there are many financial constraints that withhold small businesses from spending on advertising and marketing. This is why many small companies find it hard to market themselves in this increasingly competitive corporate world.
So what should they do, in order to garner support from the masses and establish their brand presence in the market?
Let’s imagine this: your goal is to boost sales by 50%. How would you go about it?
Would you invest more into advertising, produce more content to drive a campaign, put time, money and effort into marketing?
The answer is no! The easiest way to ensure that you boost conversion rates on your website is by embedding corporate animation videos that cajoles visitors to spend time on your website. See it this way, a 1 percent increase in conversion rates (2-3%) can boost results by close to 50%. Just a tweak here or there can lead to great improvements in converting prospects.
The conversion tactic that employs animation helps you boost conversion rates like never before. This explainer video consecratory weapon helps even the smallest of businesses to go all out in this competitive business environment!
So what really are explainer videos?
They are short videos that narrate a company’s story. They help businesses convey their value proposition in a clear and succinct way without fussing around with complicated jargon-driven text. There have been numerous instances of explainer videos acting as the “business elixir. Notable examples include Dropbox, where the inclusion of an explainer video propelled their growth up from zilch! What’s more impressive is the fact that they’ve achieved success armed with nothing but a simple website design and an explainer video that explained what they did! They have spent close to nil on advertising and have seen an exponential growth despite their being companies providing similar services at the same price range!
Dropbox’s success was no secret, it just relied on effective communication; which is effective in adding more to your sales funnel! 100 million people now swear by Dropbox’s services, all thanks to an explainer video!
Why are explainer videos so effective in boosting conversions?
- They enhance visual and verbal learning harnessing the power of animation! They provide visual cues for learning that facilitate easy one-way communication between the company and the viewers. Simplicity is the name of the game and that is what explainer videos stand for!
- Not only are your videos more likely to gain appreciation, they are also likely to be shared on social media. More appreciation paves way to more conversion!
Comments
Post a Comment