So have you decided to go online to market your business idea/concept? Yes. Putting a business idea in video format has definitely grabbed the attention of firms keen on selling their products, services or just to explain what they do. This concept has been around for a while now but is just watching and sharing videos enough to reach the desired target?
Stories speak
Yes, it is! Just tell a story. The power of storytelling is known to all. We humans love to learn and know about new things told a story. It helps as it engages your audience as you show them exactly what they want to see. The medium you choose can be anything, be it animation video or a ‘real’ video format. Don’t just explain your business visually, take the viewers on a journey as they watch the video with a good story they can relate to. This helps make an instant connection with the audience, and to attract potential leads and customers. If the story in the video starts with an interesting line, it automatically hooks the viewer till the end. It stimulates him/her to know more about the product or service being explained in the video.
Go animate the stories
Animation, since the time of introduction is used with the intent of creation of movies. It’s only recently that now businesses have started using animated explainer videos as a marketing strategy for promotions. Animation as a technique can bring any complex, wacky, crazy story to life in a video. Be it any marketing message or product, animated explainer videos makes them easy-to-understand and recallable.
Storytelling and animated explainer videos go well together as your brand or your customer into human characters. It’s done using the problem-solution format. The character in the video faces some typical problem which the customers face, the solution is then proposed by the brand that’ll help them solve the problem.
When you talk about your brand through a story, you get a better shot at telling the audience “what” it offers to the customers and “why” they should care about it. The story adds emotional touch, thus adding to the appeal of the brand.
But one thing to remember before weaving a story and business offering into an explainer video is that it cannot be made solely with the purpose of entertaining the audience. In other words, the story alone should not overpower the primary message the explainer video is giving out. The video should be a mix of both creativity and business strategy. Balance the two and you’ve got yourself a killer explainer video!
Stories speak
Yes, it is! Just tell a story. The power of storytelling is known to all. We humans love to learn and know about new things told a story. It helps as it engages your audience as you show them exactly what they want to see. The medium you choose can be anything, be it animation video or a ‘real’ video format. Don’t just explain your business visually, take the viewers on a journey as they watch the video with a good story they can relate to. This helps make an instant connection with the audience, and to attract potential leads and customers. If the story in the video starts with an interesting line, it automatically hooks the viewer till the end. It stimulates him/her to know more about the product or service being explained in the video.
Go animate the stories
Animation, since the time of introduction is used with the intent of creation of movies. It’s only recently that now businesses have started using animated explainer videos as a marketing strategy for promotions. Animation as a technique can bring any complex, wacky, crazy story to life in a video. Be it any marketing message or product, animated explainer videos makes them easy-to-understand and recallable.
Storytelling and animated explainer videos go well together as your brand or your customer into human characters. It’s done using the problem-solution format. The character in the video faces some typical problem which the customers face, the solution is then proposed by the brand that’ll help them solve the problem.
When you talk about your brand through a story, you get a better shot at telling the audience “what” it offers to the customers and “why” they should care about it. The story adds emotional touch, thus adding to the appeal of the brand.
But one thing to remember before weaving a story and business offering into an explainer video is that it cannot be made solely with the purpose of entertaining the audience. In other words, the story alone should not overpower the primary message the explainer video is giving out. The video should be a mix of both creativity and business strategy. Balance the two and you’ve got yourself a killer explainer video!
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