Working with corporate presentation designs is like a roller coaster ride, replete with twists and turns that elicit a rush of adrenaline, to moments of abominable lull! There is a thrill that guides your intuition, while the fierce demands of the client, counters it. Clients are often hard people to please, but with the perfect amalgamation of your creative juices and their ‘say-so’, you can create a masterful piece, worthy of appreciation.
Graphic designers and clients share a love-hate relationship where altercations often arise. The difference in perspective is one factor that acts as a ‘hold-back’ for business to be done smoothly.
This blogpost would tell you about how to pitch your corporate presentation design ideas to a client.
How to get it done?
1. The key-point principle
You might be Salvatore Dali, but if you violate the ‘key point’ that the design is supposed to convey, you lose the plot! Clients pay no heed to your extraordinary artistic marvels, all they care about is business! The message is clear: “Keep it succinct”
2. Reviews
Get your work reviewed at regular intervals, so that undoing becomes easy if your ideas go against the client’s vision. There is no point of building a “Colosseum” only to destroy it later, because your client didn’t approve of it
3. Seek advice
Stuck in the middle of a maze? Who better to consult than your client. After all, you’re relaying “their” strategic intent in an artistic manner.
4. Explain your designs
There’s always a chance that you bump into a client who is as temperamental as Yosemite Sam. To combat the possibility of a altercation, it’s better if you explain all of your designs in an easy to grasp language, minus any jargon.
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