The concept of adding an explainer video in the marketing plan of a brand new business venture is not a new concept. This valuable marketing tool has picked up pace in the past three years. While speaking about its importance, even search engines like Google take into account the amount of time spent by visitors on a website when applying their algorithms to spawn search engine rankings. This directly means that the viewership rate of engaging explainer video for startups determines the upper hand of your website akin to the keywords and phrases of your industry.
Feeling the need to have an explainer video on your website? The main focus of this article will be to coach you WHY explainers are necessary for your business and HOW you should go about it, if you’re thinking to get one for your business!
First, know your Goal/Vision
We all have a goal or a vision to begin with whenever we’re doing or trying out something new. It’s the same with explainer videos too. Before delving into it it’s necessary to know the purpose it’s going to serve. This immensely helps in guiding your further actions and also in assessing accomplishments at the end of the day. Determining how often you’ll be making videos in the future should also be a part of the big vision.
Know your audience
First know your target audience well, especially if you’re a startup. The look, the feel, the sound of an explainer video should always be made keeping the requirements and needs of the audience as the topmost priority. The trick is to focus more of what you’re “giving” and not what you’re “selling”. Gain their trust by showing them how your product or service will help them solve the challenges they’re facing right now.
Tell them what they need
After you’ve shown them what they’re looking for, tell them exactly what they “need”. Oftentimes, people mistake in what they want and what they need. As a marketer you have to ensure that the customers know this difference and take the right decision. Keep this in mind and you’ll build a
“raving fan following” online.
Provide them actionable solutions
They now know what they “need”, time to provide the solution. And how? By giving people actionable items! Have you ever noticed, why several blogs start with “How to…” or “5 steps to”, etc? Because it actually works. Instead of giving information pointblank, a “How to…” explainer never fails to pique the interest of target customers who are in “need”.
Prompt a Call to Action
Now that you’ve grabbed audience attention, tell them “what to do”. In video marketing, it’s essential to guide people to “subscribe’, “like”, “share”, “and sign up”. Be it any, simply tell them what to do!
Branding and Optimizing is the key
Make sure the look, feel, content of your explainer video in every way is an image of your brand. Explainer videos for startups are excellent marketing tools and an apt medium to promote your brand and make it stick on people’s mind. Don’t lose sight of this fact. Try and optimize as much from them.
As a startup there’s hardly any marketing strategy you’ll find more helpful and profitable than animated explainer videos. Oh ya and lastly, don’t forget to celebrate triumph after you’ve tasted it! Good luck.
We all have a goal or a vision to begin with whenever we’re doing or trying out something new. It’s the same with explainer videos too. Before delving into it it’s necessary to know the purpose it’s going to serve. This immensely helps in guiding your further actions and also in assessing accomplishments at the end of the day. Determining how often you’ll be making videos in the future should also be a part of the big vision.
Know your audience
First know your target audience well, especially if you’re a startup. The look, the feel, the sound of an explainer video should always be made keeping the requirements and needs of the audience as the topmost priority. The trick is to focus more of what you’re “giving” and not what you’re “selling”. Gain their trust by showing them how your product or service will help them solve the challenges they’re facing right now.
Tell them what they need
After you’ve shown them what they’re looking for, tell them exactly what they “need”. Oftentimes, people mistake in what they want and what they need. As a marketer you have to ensure that the customers know this difference and take the right decision. Keep this in mind and you’ll build a
“raving fan following” online.
Provide them actionable solutions
They now know what they “need”, time to provide the solution. And how? By giving people actionable items! Have you ever noticed, why several blogs start with “How to…” or “5 steps to”, etc? Because it actually works. Instead of giving information pointblank, a “How to…” explainer never fails to pique the interest of target customers who are in “need”.
Prompt a Call to Action
Now that you’ve grabbed audience attention, tell them “what to do”. In video marketing, it’s essential to guide people to “subscribe’, “like”, “share”, “and sign up”. Be it any, simply tell them what to do!
Branding and Optimizing is the key
Make sure the look, feel, content of your explainer video in every way is an image of your brand. Explainer videos for startups are excellent marketing tools and an apt medium to promote your brand and make it stick on people’s mind. Don’t lose sight of this fact. Try and optimize as much from them.
As a startup there’s hardly any marketing strategy you’ll find more helpful and profitable than animated explainer videos. Oh ya and lastly, don’t forget to celebrate triumph after you’ve tasted it! Good luck.
The first anime television series was Otogi Manga Calendar aired from 1961 to 1964. 펀비
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