Different characters bring out the human approach that makes these animated explainer videos market a money-spinning machine.
Stay with us and find out the several character types that work well in animated explainer videos.
Semi Human Characters
Characters that have a close resemblance to humans visually are popularly used in marketing videos. They are a little different than cartoon figures and that’s what works best for them. Often the script is prepared to keep in mind a target age-group based demanding semi realistic characters. In explainer video market, they are mostly preferred and suit best clients’ needs.
On, the other hand there are many types businesses whose products and services are not directed towards any particular age group. These kinds of explainer videos are made for all and do not target specific category of audience. When the category of potential customers is broad then conceptual characters work best.
Stick Symbol Characters
When the story is the highlight or the main focus of the video then stick symbol characters become more preferable. Again when there’s no specific set of customers, the explainer is being directed at, then stick symbols are usually used. Also when the concept to be explained is very complex with minute details these characters become the best choice.
Beloved Cartoon Characters
By far the most popular character style in the world of explainer videos. With animation, they are brought to life. Most flexible, you can mold them, shape them and play with these figures anyway you want to. When the subject is light and script allows exaggeration then with cartoon characters the sky can only be the limit.
Photo Style Characters
Now, that you know there’s no limited options when it comes to selecting characters for explainer videos, always keep in mind to go to a professional Animation video company that understands your criterias and deliver you the best explainer video.