In today’s
multi-dimensional world, there’s no such thing as one size fits all. When you
have a great concept that demands recognition, why not use every possible
entity to make sure your message gets heard?
Traditionally,
Infographics have been the end medium for presenting content, and although it’s
a tried and true method to broaden your reach, it’s only the beginning of what
you can do with that content once it’s an Infographics.
In this post, we will
explore a few methods for repurposing your Infographics into other media.
There are two common
directions you can take when publishing an Infographics on your blog: hosting
the full-size image directly on your page or applying a smaller version, which,
when clicked will open to a full Infographics. Both are sound hosting methods,
they tend to limit the way you and your readers can share across other
channels.
For example, when
someone tweets out a link to your Infographics, the tweet will only share the
title of the blog post along with the link. This doesn’t help to capture
audience attention. A solution to this situation is – you can take advantage of
any hard section breaks in your Infographics, separate those out into their own
individual sections, and then add share buttons to each one. Now when anyone
shares your content they have the option to share one image or multiple images.
It will automatically link to your blog post.
Microcontent can come in
many different forms. Tweeting out the blog can be considered as micro-content
as it’s basically a condensed interpretation of a larger piece of content. The
Infographics sections can be considered as micro-content as well. Though it’s
not that easy, this way Infographics can be broken down into sections, which is
not always possible.
Try pulling out clusters
of information or data sets within your Infographics and building them out into
a series of “mini-Infographics.” By doing so you’re essentially creating, even
more, content that can be used across many channels, as well as extending the
shelf life of existing content.
Usually, the content that’s used in an Infographics is
just a portion of a larger set of data or information fetched from the original
source. You can use this extra content, along with the design style and layout
of your Infographics, to your advantage by expanding on the topic through the
creation of a white paper or eBook.
All the amazing micro-content you created on the
Infographics itself can be used to drive traffic to your white paper or eBook.
Video content that’s quickly becoming one of the top
forms of media that’s being consumed, expanding your Infographics into motion
graphic is not a bad idea. However, it is a highly challenging content type to
develop due to the time required for it. And the skill that usually goes into
creating it is something that’s worth viewing.
If a full motion graphic video seems a little too much
then instead you can go for a series of shorter animations or GIFs.
From topic research to
content development and design, creating an infographic can
be an ambitious undertaking. You’ll want to get as much use of it as you can
and the above suggestions are a good start.
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