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How is An Explainer Video Created?

PitchWorx is an explainer video company known for its stunning designs and years of experience in building brands and helping businesses succeed. If you are wondering how explainer videos are made, PitchWorx has the best answer for you!

Basically, there are several steps involved in the creation of animated explainer videos and these include the following:

  • Write a Killer Video Script
The backbone of every explainer videos is a good script. Besides, explainer videos are summarized videos on how your service, brand or product works. Your script should explain in a way that’s easy to understand. The difficult part is to keep your script as informative and brief as possible.

  • Select a Style for Animation
Picking a style for animation goes further than deciding on how you like your explainer videos to look. Choosing a style for animation may set for the perfect tone throughout your videos.

  • Make Your Animations
When compared to some animated videos, an explainer video tends to follow an approach. It revolves around the approach of the lesser, the better. When you are explaining products, brands or services, you like to project your information in a friendly, simple, and memorable way. Having different animations, jumping from every corner of your screen may be more damaging. It can also distract the viewers from your message. The golden rule is to keep animation fun, simple, and clever at the same time.
  • Record Voice Over
Once you have every animation in place, the next thing you should add is the music tracks and voiceover to your video. For those who want to add voice over, see to it that the quality of your work is professional. Whenever you are speaking, ensure that the script is read in a steady and clear manner. There is no point to add voiceover that can’t be interpreted.
Adding music may be a complicated task. Determine the best music track that compliments your business and the right song that will set the mood.

  • Share Explainer Video to Different Social Media Platforms
The primary purpose of creating an explainer video is to spread the word about your business. So, share it with everyone who matters the most. The most effective platforms are social media sites since many people are on social media these days. But, don’t forget to place your animated explainer video on your website. The power of video is so amazing that it tells a story in a captivating manner, which can help you, potential clients.

Your concept might be anything. Whether it’s for a product, new venture you are foraying into or something that is tough to explain to your audience, you can come up with the right kind of video. It should be corporate, inspirational, serious, engaging, and creative.


PitchWorx does not only create animated explainer videos. It is also an expert in branding, presentation design, and web or mobile app design. So, if you need services that will help you level up your brand or business, never hesitate to give PitchWorx a call!

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