Why you need an animated explainer video for your business

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Why you need an animated explainer video for your business




The visual appeal of a video is more attractive to clients than watching text. Even the Psychologists verified with their research that a video or a picture has a more profound impact on the subconscious mind. So, it makes sense why not go in for an animated explainer video for your business.

In the past six years, the consumption of the global video has skyrocketed by 90%. People in the age group of 18 to 34 years prefer to watch videos 95% of the time over reading texts. And along with this Facebook prefers animated videos other multimedia as they are more popular in the medium.

Know what makes an animated video so powerful? A short-animated video that encapsulates the story of your company and its product or service is often found to capture the attention of the clients easily, Videos are more reliable as they instill confidence in the minds of clients thus boosting the sales or profits of the business.

These days in a fast-paced world, people prefer video over reading. It's not that they dislike reading, but it's rather convenient to access information by watching videos than spending copious time reading the material of a company. Videos also bring faster recognition to your company or product.

A typical explainer video aims at explaining the service or product of your company. The plus point is that they take one minute to a maximum of three minutes to explain the content. They are a big-time saver on your time and effort as they explain all the details in a simple way.

Another plus point, of an explainer video, is that they can be easily shared on social media. It is easy to viral them. Researchers also confirmed that customers respond more to videos than text format. It is relative and convenient to convert the enormous data of your company to video format in between 2 minutes to 3 minutes.

Google’s search algorithm also prefers videos more than any other multimedia. According to a study, it is found that an average user spends extra time on it if it has an embedded video. So, if you wish to have a better position of your website in the google search results, add a video to your site.

Many corporates confirm the fact that their sales have gone up by simply adding an explainer video to their marketing strategy. So, animated videos can make all the difference to your sales and profits.

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