5 Reasons why you should make an animated video for your product

When you devise a marketing strategy, you think about the ideas that you will implement. These can be communication and other visual materials such as images, animations, and videos. An animated video positively influences the user experience and marketing. Here are some more reasons, why you should have an animated video for a successful product.

Tell your story in a simplified way

Be it an informational, educational, or introductory message, storytelling can craft your message in an engaging manner. People tend to resonate with the stories that connect with them, therefore storytelling format has a strong say in animated videos. Engineering and software companies use animated explainer videos with motion graphics to transform their statistics-heavy topics into compelling and understandable illustrations accompanied by a voiceover. Therefore, don't struggle in describing your product or service with words; incorporate your ideas into a story via animated explainer videos.

Engages with the audience

Incorporated with moving visuals and graphics, 2D animated videos engage well with the audience. When you upload a video to any platform, you embed the CTA (call-to-action) button. This to embedded to convert the audience with the right sales message.

Video production is economical

Budget is often a decisive factor when producing an animated video for your product or service. A live-action video is costlier as it includes costing for props, casting, sets, equipment, video editing, and then production. Whereas when you outsource it to a 2D animation company, you only pay for the illustrator and motion designer who transforms your ideas into reality. You can also get it altered as while designing it and afterward.

Doesn’t limit your creativity

Motion graphics design gives a pool of opportunity in terms of designing. With modern cutting-edge techniques, designers can transform ideas into stories that engage and connects with the audience. With 2D animated explainer videos, you can showcase your company’s progress, new features, or recent updates in a compelling way.

Valuable marketing strategy

2Danimated videos are not only engaging but they add a valuable contribution to the effective marketing strategy. Animated videos are highly shareable on social media platforms, which is why they get maximum engagement. Also, if your video is uploaded on YouTube and embedded on your webpage, google search engines will give high preference to your webpage. Besides this, animated videos can also be a part of email newsletters, paid advertising campaigns, blog articles, and presentations.