Know how animated explainer videos and storytelling are interlinked

Human beings have an insatiable hunger for knowing new things, more so in today's day and age of animated explainer videos. Every day we want to learn something new, we want to hear new stories. Stories for us are a very important means to share knowledge, concepts, and ideas. But they aren't new. Stories have been around since the ancient times, compelling and engaging us to understand everything that goes on around us. Know why storytelling is the most important thing about animated explainer videos.

Animated explainer videos rely essentially on storytelling which allows companies to make their product/service reach the right audience. Stories are easily remembered and the best part about them is that they can be illustrated.

How do people respond to stories?

A human brain knows what storytelling is all about and therefore is familiar with the process. This is because human beings constantly think of things in a narrative structure. Thought and language, both follow the storytelling pattern.

A lot of experts out there believe that we have a natural inkling to learn new things through a proper narrative. This is why a good animation requires a great script and a good storyboard that can appeal to the target audience. This entire process aims at bridging the gap between the company and the viewers. Animated explainer videos are great to mix the power of storytelling with the look of visual media

What do you need to have in your important animated video?

The story you're going to write should be something that comes from the customer's need or has a storyline that projects how those needs can be fulfilled. Getting your story to the target audience will increase your visibility and will increase the conversion rates for the company.

You can change a lot of things by switching the mode of storytelling to a simple explainer video instead of a document. That way you will not just have a part of the customer's attention but the whole of it.