The need of the hour
is an animated explainer video for a target audience so that your business idea
and the message can be delivered effectively. But the main reason it is used by
startups is that:
They get a higher
rank on Google
When your visitors
stay for a longer period of time on the site it equals to moving up the ranking on Google and that will lead to you getting more visitors.
How does this
happen?
This happens for a
simple reason. Google places websites that have video content and are video-driven on the first page. This is done because Google knows that people have
lower attention spans now and need dynamic content satiate themselves.
Why choose an
animated explainer video?
● The best part about having an animated explainer video on your website is that the chances of your website being on
the first page of Google in comparison to a text document increases by 50
percent.
● Apart from the business perspective, animated explainer videos use the method of engaging storytelling and weave it with
lovable characters and then make the viewer react to it emotionally. This
builds empathy and trust.
Now the thing to
learn about marketing videos is that not all of them are the same. There are
numerous techniques and styles used to make them. The most common ones are as follows:
Animated cartoons
The best part of
animated characters is that they bring out the personality and emotion of your
brand and they allow the audience's attention to be captured easily. Not to
forget that the stories are memorable and really fun to watch.
This style is very
common now. It shows an artist making something on a whiteboard. This method is
common because it is extremely engaging, and the story gets made right in front
of the viewer. It's a great tool to explain heavy information in an easy way.
Colours, shapes,
patterns are all graphic elements. In some animated explainer videos, these
shapes come together to convey complex and abstract concepts.
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