How are animated explainer videos effective

At the end of the day, content is all about telling a story that's compelling. The story can be about your customers, the product you're selling or even the history of your organization- anything. The main goal of your organization is to craft a message that persuades, convinces and compels your audience to buy your product. This can only be achieved through animated explainer videos.

Let's learn how they are effective.

Animated explainer videos provide great execution

You might have a great story at your hands but if you're delivering it poorly, your audience will be passive and you won't see any active buying action. This where an animated video is going to come to your rescue. An animated explainer video is a rich medium that does not only make your key points pop but is also cost-effective. You will get everything that a visual medium has to offer but with smaller resources.

You can bring any concept to life

You bend the laws of nature with animated explainer videos. You don't have to explain your product or service in a linear fashion, let your imagination run wild. When you approach a creative design company, you will be amazed at the amount of flexibility an explainer video can showcase. If you want to talk about how your company is touching lives- animated explainer videos can move from a  close up of a person to a crowd, and finally the stratosphere for a bird's eye view. There's nothing animated explainer videos can't show. It can give a context to all the ideas you thought were too far fetched.

Striking the right tone

A lot of times the message you wanted to send across couldn't be portrayed in live-action videos because the actors couldn't emote the way you wanted them to. With the help of animated explainer videos, you can dispose of these problems and bring out a wider range of emotional tones. This covers subjects and topics more effectively capturing visually abstract and hard to represent ideas with ease. Audiences are also less likely to criticize an animated video than a live-action video.

Easy management of the production process

A creative design agency has a set process to make an animated explainer video, which is why there is no unprecedented blow up in the budget due to unforeseen situations. Unlike a live-action video where the location, props, actors, extras, sets and equipment have to be taken into account, an animated explainer video company has different departments running in a linear fashion to deliver your video with your constant inputs, on time.

A scriptwriter writes the script, the project manager works with a team of graphic designers. Designs are made and back and forth conversations happen about the style, samples of your to-be video are shared with you and finally, the video is made. Again, if you're not happy, there's always scope to tweak things without incurring the heavy cost.