What is character animation and why you should use it

To grab the viewer's attention from the get-go, businesses now are increasingly looking for cartoon/character animation on their websites. The basic idea behind having a character in an animated explainer video is to give an identity to the business. This further helps people remember and connect the business with your character. Let's see why you should use it:

You can give the character traits

The best thing about character animation is that you can give your character a trait that the audience can find both informative and enjoyable. For example, a character clicking his forehead and instantly finding results for his problem.

It helps in creating an identity

Social media has the power to make your character popular and this helps to create an identity for viewers. Once the popularity of the character rises up the arc, more and more people will begin to identify the business with a particular character. Another good way to grow your business is by making your character animation endorse your product. That way the two will be associated together.

It takes the target audience into account

The best thing about animated videos is that you can make your animated video resonate perfectly with the target audience. For example, you can use a cute puppy as a character if you want to target the younger generation.

Saves you both time and money

Softwares are a boon when it comes to character animation. Instead of buying expensive cameras and shooting with actors, character animation is made on computers which means the cost of production remains fairly low and they can be produced very quickly and from just one location.

Great storyline

Character animation makes a character lovable by using it in an impressive storyline. Both of them equally complement each other to give the audience a great takeaway message.

You can get yourself a viral video

The thing about character animation is that it can create a character that people can be emotionally involved with. These characters are instrumental in generating feelings of shock, awe and humour. If the emotion quota is high then be rest assured your video can become viral once uploaded on social networking sites.

To conclude

If you want to brand yourself in the professional industry, it is important that you understand the needs of your community and get a creative design agency on board, who will work hard to give you a character animated video that is professionally and visually complete in every aspect.