The visible images that your organization projects is known as it's visual identity. Its elements include logo, typography, colours, composition styles and imagery. Together they represent a larger theme and a larger message by setting the tone for the entire brand, by helping your clients build a perception of your business. A visual identity for brand is important because with its help a brand can tell a story without uttering a word and can suggest abstract ideas by using visual cues. Knowingly or not, a brand is labelled as feminine, authoritative, playful, fancy by customers based on the colour choices, font and the way the website looks. Let's see how you can have a greater authority in your visual identity. Defining your audience This is the first step to build a successful visual identity. Without knowing your own audience you won't know what branding elements you need to project. Start thinking specifically in terms of gender, location, age, oc...
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