Types of animated videos for a startup

There are always certain types of videos that are more marketable than others, this also means that there are different kinds of market objectives and therefore different videos for those objectives. To make sure you get the best-animated explainer videos for your startup, we've compiled a list of the types that would suit your company.

3D Animation

If you're a start-up that is ambitious, has a decent capital and really wants to get the message out there, you need 3D animation. 3D delivers high quality and state of the art finish. The fact that it has it's own aesthetic, makes it an immersive experience for the audience as they hang on to every piece of information. The only downside of a 3D animated video is that it can be quite expensive and needs a lot of back and forth to get the desired results. So if you're a start-up with a decent capital and time on your hands and you want to make it big, 3D animation is the best choice.

Live-Action with track elements

In live-action videos, everything is established using real people and cameras. It's used when you want to establish a very strong connection between your message carried by the actors and your potential customers. To make things more interesting, animation combines graphic elements into the live footage to give a feeling of the two of them interacting. This makes the visual display extremely enjoyable and gives it the features of rhythm and dynamism.

Live-action gives animated videos a human touch and graphics strengthen the overall message making it stronger.

Stop Motion

Stop motion is a very interesting style of animation video for startups. The fun element makes these animations very relatable. This technique makes use of photographing objects as it is moved in very small amounts, therefore creating an illusion of motion as it gets played back and forth. Again, a drawback for this style is the cost and the lack of flexibility in case you want to change some elements. The cost can escalate even higher if you want to incorporate the style in a 3D animated environment. However, it's an ambitious style, which if executed well can give great results.

Typography

If your startup is all about simplicity and outright expression of smart ideas then a typography animation video is for you. It might seem really simple at first but it's important to remember that it can fit anywhere and everywhere. Typography is a clever animation design that combines fonts and animation together to make sure that the main message gets underlined and reinforced in a systematic way and sits in your audience's memory.