The visible
images that your organization projects is known as it's visual identity. Its
elements include logo, typography, colours, composition styles and imagery.
Together they represent a larger theme and a larger message by setting the tone
for the entire brand, by helping your clients build a perception of your
business.
A visual identity for brand is important because with
its help a brand can tell a story without uttering a word and can suggest
abstract ideas by using visual cues. Knowingly or not, a brand is labelled as
feminine, authoritative, playful, fancy by customers based on the colour
choices, font and the way the website looks. Let's see how you can have a
greater authority in your visual identity.
Defining
your audience
This is the first step to build a successful
visual identity. Without knowing your own audience you won't know what branding elements you need to project. Start thinking specifically in terms of gender,
location, age, occupation, income and education level. Knowing the audience that's active on social
media and the ones that respond are also important factors to help you plan
your campaign.
What
value do you offer?
A motivational speaker's brand identity needs
to give a composite picture of how he's helped people change their lifestyle
and live whole heartedly. Ask
questions. Why would anyone purchase your product/service? Are you offering
advice or are you offering entertainment? Are you looking to fill a void or
enhance a customer's life? It is important to identify what makes your brand
tick.
Visualizing
your personality
After understanding your audience and the
value you offer them, you need to devise a plan to showcase your personality.
The biggest challenge brands face these days is to present their personality
visually without having a one on one conversation with their customers. This is
why it's important to have an online brand presence that has a story beyond the
written text. You can do this by incorporating visual references like colour
schemes, imagery and photo filters. The way you use these and set them on your
site plays a very important part to showcase your personality.
Connecting
emotionally
To connect with your audience on a personal
level, your brand needs to tell a story that will move them in one way or
another. A fitness app is all about getting a couch potato from fat to fit. In
this case, the goal should be to target the diminishing self-confidence of
couch potatoes by motivating them.
Customer feedback is of utmost importance
too. When you understand what your customer wants you will be able to endear to
your audience you can also hire a branding design agency to help you.
Comments
Post a Comment