How animated videos helps in boosting the conversion rate

Animated videos make a great tool to attract visibility and business value proposition. In case you're looking to get your conversion rates up and beyond, an animated explainer video is what you need. So how do animated explainer videos help in boosting conversion rates?

Human elements

Today, videos make up more than half of the traffic on the internet. This is because videos contain human interest elements. Faces, voices, sounds, movements- all of them in combination contribute to giving conversions a whole lot of power.

Statistics

With research being conducted far and wide for animated explainer videos, 90 per cent of content consumers say that videos helped them make a decision about a company. A short explainer video included in an email helps push open rates by a minimum of 19 per cent.

Content consumption is easy

Animated videos make content easy. They simplify complex information so that the consumer can process it exponentially faster than any other medium out there. This further saves a lot of time because different pieces of information with human elements are then delivered in a short time frame.

Shareability

A well made animated video has the power to get shared on social media, therefore allowing faster conversion. Animatedvideos for businesses are extremely crucial because they lengthen the time each viewer spends on the page of the said business. This subsequently makes people 64 per cent more likely to convert and also helps in higher SEO rankings.

Gives a very simplified version of what you're offering

An animated explainer video is pretty much self-explanatory. All business offerings should be shortened to be communicated within a maximum of 120 seconds and for the scriptwriter, less than 300 words with this system in place, the benefits of the product being offered are going to be delivered clearly.

Embedding a lead form

Another very good way to do it is by embedding a lead form into the video. However, for this, you need to remember how you can use the explainer video to make your services and products ubiquitous. The video should be engaging, interesting so that viewers can focus on the content to understand what you're offering and not skip it.

An animated ambassador

It's not easy to have your audience influenced by common people and celebrities come with a high payment package, creating an animated ambassador is a suitable option. The ambassador is an animated character who is designed to match the life issues, age, lifestyle and job of the audience. Your target audience can actually resonate with whatever you're offering only if they can relate with your brand ambassadors.