How to maximize video engagement with explainer videos.

Creating animated explainer videos have never been easier. They're cheap, easily consumable and most companies with a website use it to get high engagement rates. Let's see how you can maximize video content with explainer videos.

Keep it short

Studies show that the average viewership for a video starts dropping when it hits the 45- second mark, and once the video hits the 60-second mark, the viewer's attention starts to wander.

Hence, it is best to keep the video short and concise. When the viewer clicks on the video he usually looks for the length. When he sees that it's short, he'll take an active interest and watch the whole thing, leading to a rise in video engagement.

Convey the important message in the beginning

Since an animated explainer video needs to be short, you need to get to the point very quickly. If you don't send out your message within the first 30 seconds of your video, your audience might miss your takeaway message entirely. It is always tempting to build up to the surprise, but in an explainer video, you must ensure that the message is delivered quickly before the audience loses interest.

Keep it personal and specific

An uninteresting explainer video is the result of impersonal and vague content. You need to get your viewers hooked within a minute so every second needs to give specific and detailed information. You also have to make sure that your video resonates with the audience. Relevant, highly targeted and interesting content increases video viewership which is why you must implement a conversational tone and use pronouns like 'we', 'your' and 'you'.

Put the video in context

Some people think that uploading a video to the site is enough to increase engagement. However, one has to do much more than that. The thumbnail needs to be visible, followed by an apt description. The placement of the explainer video has to be thought out because that determines whether or not you'll be able to grab the viewer's attention. If done properly, you can rest assured that your visitors will click on the play button.

To conclude

The number of online explainer videos has risen heavily because creating video content has become easy, affordable and quick. However, quality always triumphs over quantity which is why you need to keep the above-mentioned points in mind to boost your engagement and viewership levels.