While content is definitely king, the way you present this content matters equally. A poorly designed presentation with good content can be really ineffective in communicating the core message. Audience like to see consistent slides that flow with the storyline rather than slides that are haphazardly thrown together in a rush without a consistent design language.
Often when you try to fix the inconsistencies in your presentation, you realise that it's very time-consuming. Especially with a deadline looming over your head, fixing small alignment issues can seem trivial, but trust us when we say this, those alignment issues that you think are insignificant can seem glaring for your audience. As an agency that has been providing PowerPoint presentation design services in India for over a decade, we have spotted the most common mistakes that people make while creating their PPT. And we realised it is time to help those of you that are in a time crunch. So here are 5 tips to ensure your presentation has a consistent look.
Fewer outlines are better
Outlines can be present for pretty much every object placed in a slide like shapes, tabular columns and text boxes. Often, people who are trying to create a presentation believe that using dark outlines would help distinguish elements better. But in design, less is more. Using too many outlines on a slide can distract the viewers from the key points that need to be focused on. Try to use outlines only when there is an absolute need to use them. In other areas, learn to embrace that white space to give your slide a clean and consistent look. Get the help of PowerPoint presentation design services in Gurugram so that you never have to worry about the consistency of your slides.
Leverage the power of white spaces
White spaces are essential in slide design to create contrast between different elements. There are two types of white spaces: active and passive. Active white spaces are intentionally included in design to distinguish unique elements and draw the viewer's attention to what is important. Passive white spaces are ones that occur naturally, like the margin space, line space, etc. These white spaces make the elements breathable and a smart use of them can really elevate your design. But unfortunately, learning to leverage the power of white spaces is something that comes only with practice and experience. So avail the services of a presentation design agency to enhance your deck.
Use monochromatic colour combination
Colour combinations can be hard to understand for non-designers. There are some colours that work great together and others not so much. So it's best to avoid risky combinations and instead opt for a safer option like monochromatic colour combination. Monochromatic colour combinations are elegant and a no-brainer. You simply use darker alternatives of a chosen colour for the background and a lighter version for the elements present in the foreground. A consistent monochromatic colour palette used throughout the deck is the easiest way to give your presentation design a neat, professional and consistent look.
Align content structure
Believe it or not, the alignment of content structure really makes a difference in the way information is perceived. When two or more elements are perfectly aligned together, our brain automatically correlates the information with each other. Alternately, when elements are not aligned right, the brain perceives information to be odd and not accurate enough. So always adjust your alignment as you place elements around the slide. You can use PowerPoint's Quick Access Toolbar to fix the alignment and distribution issues in your slide with a click of a button. Don't have time to think too much about the design process? Fret not! Get in touch with PowerPoint presentation design services in Gurugram to create the perfect presentation design for your big meeting.
Use slide title to communicate core message
Your slide title should communicate the core message you want to convey at a glance. Use the rest of the slide to elaborate on the message you have established. To determine if your slide title conveys a core message, stack together all your titles and see if they tell a story. Reach out to a presentation design agency to create an impactful deck that moves your audience.
Conclusion
While you might have the most impactful content out there, the way you present is the ultimate factor that influences your audience. So always ensure that you design your presentation with the end user in mind. Make sure what you wish to convey is visually portrayed through your slides. To get professional, consistent and impactful slides that leave a lasting impression on your audience, get the help of a presentation design agency like PitchWorx that offers PowerPoint presentation design services in India.
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