PitchWorx

Gone are the days when corporate videos were looked upon as serious and rigid in the style in which they’re shot. The new era has brought a new wave of change. An animation is no more restricted to children’s movies and TV series. Animated explainer videos have become an effective way of communication that’s used in various styles where complex ideas need to be explained in a simple, easy manner. Getting a corporate video made in animation is best as it gives a chance to explore various new avenues and over time with new content and different styles. Get to choose from a variety of styles Animation has a wide array of genres in its belt. From motion graphics to 2d character animation, whiteboard, claymation etc., you have the freedom and power to choose a style that best suits your brand and the message that you want to give out through the video. Lowers your cost Animation videos are expensive to create, but once you create one, the greatest advantage that businesses gain out ...

People watch lots and lots of videos on a regular basis and it’s not possible for them to remember each and every video they watch. If they just forget an animated explainer video after watching one then it means it wasn’t effective enough to reach marketing goals. Just watching the video is not enough people must remember you’re video and especially your brand afterwards. The power of animated explainer videos is that within a few seconds, the true essence of your brand is highlighted. Let’s look at a few reasons why all brands should have a marketing video for promotions. A way to get closer to your Audience Only when you build a close, deep connection with the audience only then they come close to your brand. It’s important to give them something they can relate to. An excellent way of doing that is by creating custom characters. When the characters resemble the target audience. This is a famous trick that’s used in movies so why not in animated explainer videos ? When...

It’s been a while you brand new explainer video is embed in your website. We are sure your video is of the highest quality and perfectly represents the spirit of your business and product. But how are you going to measure it’s effective performance? In order to measure the success of your 2D animated video, take into consideration a few key performance indicators also known as KPI’s. The following metrics will certainly help you to accurately measure the success of your explainer video. Bounce rate and time-on page of the video What is bounce rate? The percentage of viewers who come to your website and leave it without browsing on any other page on the website is known as the bounce rate. What is time-on page? The time spent by the visitors on your webpage who did not bounce is the time-on page. With the help of these two concepts you’ll be able to measure the overall performance of the page (where your video is embedded). Let’s say if the bounce rate is h...

Today in the digital world, 3D animation technique has definitely gained momentum. By creating life-like images and making the viewer feel like a part of the animation world, 3D technique is definitely taking the world by storm. But that certainly doesn’t mean that 2D or traditional animation technique has lost its hold. It still plays a major role animated explainer video creation. Below are some of the advantages that 2D animation renders: Highly Efficient The main role of explainer video is to be appealing to the target audience and accurate conveyance of business stories and messages through the process of animation. But animation is no simple task. It requires great skills, creativity to animate characters and objects. Of course, 2D animation also takes time and detailing but it’s much easier than 3D or any other animation technique. 2D animation studios create detailed designs but not as intricate and complex as 3D technique. A project that’s time restrained can be done usi...

The popularity of explainer videos in the world of internet marketing is no more a secret to anyone. They are effective for business promotions and have taken the world by storm. Today we look into whiteboard animation, a video style that’s too popular in creating animated explainer videos. And calling them simply effective would be an understatement really! Whiteboard style is no less and can go toe to toe with any other video style. Whiteboard animation videos are simple yet are great attention grabbers. What exactly is whiteboard animation? It’s a technique of creating animation videos that are hand drawn. It’s a superb way of telling business stories and is a lot unique and different from other techniques used in animation. Talk about capturing attention of website visitors and whiteboard explainer videos do not disappoint. What’s that one thing that’s missing in this technical digital world? It’s that human touch which whiteboard animation doesn’t fail to offer in plenty. ...

Characters play a very important role in explainer videos. The whole impact a video creates on the audience depends a lot on the presence of animated characters in it. A skilled 2D animation studio or any other uses a suitable character to narrate a business story and explain particular products or services. They capture the vision of the project in hand and bring those characters to life. Different characters bring out the human approach that makes these animated explainer videos market a money-spinning machine. Stay with us and find out the several character types that work well in animated explainer videos. Semi Human Characters Characters that have a close resemblance to humans visually are popularly used in marketing videos. They are a little different than cartoon figures and that’s what works best for them. Often the script is prepared to keep in mind a target age-group based demanding semi realistic characters. In explainer video market, they are mostly preferred and s...

The concept of adding an explainer video in the marketing plan of a brand new business venture is not a new concept. This valuable marketing tool has picked up   pace   in the past three years. While speaking about its importance, even search engines like Google take into account the amount of time spent by visitors on a website when applying their algorithms to spawn search engine rankings. This directly means that the viewership rate of engaging   explainer video for startups   determines the upper hand of your website akin to the keywords and phrases of your industry. Feeling the need to have an explainer video on your website? The main focus of this article will be to coach you WHY explainers are necessary for your business and HOW you should go about it, if you’re thinking to get one for your business! First, know your Goal/Vision We all have a goal or a vision to begin with whenever we’re doing or trying out something new. It’s the same with explainer ...